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Italian luxury fashion house Prada is once again facing criticism in India. This time the center of the controversy is Prada's new antiqued leather pumps, which Indian netizens have described as similar to traditional Rajasthani juttis. The heat of the Kolhapuri chappal controversy that happened last month had not even cooled down when this new issue has emerged, in which the debate about cultural appropriation in the fashion industry has intensified.
What is the controversy?
Prada introduced a pair of antiqued leather pumps in its 2026 Men's Spring/Summer collection, which the company claimed to have an "original and unusual design". But Indian users immediately recognized the striking similarity between these heels and traditional Rajasthani (or Punjabi) juttis. The design of these juttis is quite similar in leather stitching, pointed toe and colors, although Prada has made subtle changes in its version such as high heel and modern look.
But the big thing is that Prada has nowhere pointed out the Indian cultural and historical origin of its product, which has angered netizens and Indian artisans. They have accused Prada of introducing traditional designs to the global market without any credit or collaboration.
Reaction and debate in India
Indian users on social media criticized Prada, saying, "Prada has again stolen the hard work of Indian artisans," and "When Indian handicraft is called 'ethnic', the same design becomes 'unusual' for Prada." Such comments are further fueling the controversy over the lack of cultural respect and transparency in the fashion world.
Juti artisans of Amritsar are also seriously affected. They believe that such imitation is a threat to both their livelihood and cultural heritage. Local shopkeepers have also demanded the government's intervention in this matter.
Background of this controversy
Earlier in June-July 2025, Prada included sandals inspired by Kolhapuri slippers in its men's fashion show. At that time too, there was outrage from Indian artisans and on social media as Prada did not mention the Indian roots of that design. Following the controversy, Prada started talks with the Maharashtra Chamber of Commerce (MACCIA) and local artisans, but the possibility of a confrontation still remained.
Now the second controversy debates whether luxury fashion brands are wholeheartedly respecting Indian culture and artisans, or are simply using their designs to sell in a priceless market.
Cultural imitation in the fashion industry: A growing issue
It is not new for international fashion brands like Prada to be inspired by traditional Indian designs. But when they adopt these designs without being associated or giving rights, it leads to controversies. This heats up the issues of cultural respect and imitation not only in India but in the global fashion world. Experts and designers are also demanding more transparency from fashion houses and proper credit to artisans.
Conclusion
This new Prada controversy has once again highlighted the importance of Indian folk crafts and cultural heritage to the world and raises the question whether big brands are actually presenting such designs with historical and cultural respect or are they just taking commercial advantage.
This entire controversy has increased awareness in the fashion world about the ownership, respect for traditional designs and the rights of their artisans, which can prove to be a major challenge for brands in the future.